CUSTOM STRAVA DASHBOARD​

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The Product: As an avid runner and cyclist, I’m a Premium User of Strava, the popular endurance activity tracking app. Several features in Strava enable users to personalize their experience, be it through personal routes, goals, segments, or connections.

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Given my own unmet need to understand specific performance trends, I went about creating a prototype of a personalized dashboard.

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My Approach to Product-Market Fit: While there were several questions I was curious to have answered, engaging other Strava users was critical to understanding desirability of specific metrics and features.

 

Product Management Activities:

• Surveying users and needs analysis to inform prototype design

• Extracting, sorting, cleaning data from GPX, CSV and FIT files

• Visualizing data with Excel and Tableau

• Creating annotated wireframes (shown in background image)

• Review and iteration with users

 

Impact:

• The end result is a prototype, lending insight to riding ability and volume over the past four years, which was otherwise difficult to analyze in existing dashboards

• Review and feedback with test subjects suggests there is demand for these visualizations. Next steps: identify focus group participants, create functioning MVP for testing.